WOMEN’S WAY Financial Coaching Pilot Featured in Philadelphia Citizen
June 1, 2018
A recent Philadelphia Citizen article highlighted WOMEN’S WAY’s innovative, recently-launched pilot program, which integrates financial coaching services into early care and education centers in the Philadelphia region.
The pilot program seeks to improve the financial well-being of women who are experiencing economic insecurity by providing them with one-on-one, structured support through a financial coach. Financial coaching – as opposed to financial counseling or financial education – relies upon a one-on-one, collaborative relationship, empowers the client to drive the agenda and discover solutions, and focuses on long-term behavior change. The pilot is being implemented in partnership with Urban Affairs Coalition (UAC) and Delaware Valley Association for the Education of Young Children (DVAEYC).
This idea for this pilot emerged out of the Women’s Economic Security Initiative (WESI), a WOMEN’S WAY’s grantmaking program aimed at improving the financial well-being of women and their families in the Philadelphia region. WESI uses a collaborative approach, bringing together stakeholders from the nonprofit, public and private sectors to devise and test solutions that seek to end poverty, rather than just manage it.
